The Future of NZ Wool is Transparent
Empowering ethical NZ farms with blockchain-powered traceability to unlock premium global markets
From Farm Gate
to Global Retail
We’ve fused New Zealand's wool heritage with cutting-edge blockchain and digital innovation to ensure every wool journey - from farm gate to retail - is verifiable, sustainable, and value-enhancing.
Verified Provenance: Immutable blockchain records create a "digital passport" for every bale, proving origin, genetics, and ethical standards.
Sustainably-Driven: Enabling carbon credit monetisation and compliance with global regulations like the EU's Green Deal and Carbon Border Adjustment Mechanism.
Fraud-Proof Trust: Smart contracts and IoT integration eliminate disputes, boost efficiency, and command 15-50% premium pricing in eco-conscious markets like Europe, the US, and Asia (e.g., India’s sustainable fashion sector).
Rooted in the Land. Powered by Blockchain.
The Blueprint for
a Traceable Future
The Vision
Revitalising NZ's $1B+ wool industry through end-to-end traceability from farm gate to retail, aligning with national regenerative agriculture goals.
The Innovation
Integrating blockchain (smart contracts for secure records), IoT sensors for farm monitoring, APIs for seamless data flow, and stablecoins (e.g., NZDD) for instant payments—reducing costs by 3-6% and admin by 30-50%.
The Impact
Unlocking premium markets by verifying sustainability (e.g., low-carbon processing, regenerative practices), generating new revenue from data monetisation, and fostering collaborations across the supply chain—from farmers to processors and genetics experts.
Shearing the Spotlight:
A Visionary with Rural Roots
Amanda Bransgrove founded WoolTraceNZ® to revitalise New Zealand's wool industry through her unique blend of rural heritage and digital expertise.
Raised in Central Otago as a stock agent's daughter, Amanda spent her childhood on family farms, fostering a deep love for the land and its sheep. After 30 years in the fashion and film industries, she witnessed firsthand the environmental damage of synthetics and the decline of natural wool.
For the past decade, she has pursued a passion for blockchain technology, gaining the insights needed to power transparent supply chains. By leveraging Digital Product Passports (DPPs), QR-code NFTs, and partnerships with backend blockchain and frontend NFC/QR solution providers, Amanda is positioning NZ wool as the ultimate renewable, biodegradable alternative to synthetics—honouring tradition while driving global change and securing IP ownership as the central orchestrator.
From Vision to Validation: The MVP Journey
We are pleased to announce that WoolTraceNZ® is officially entering a pivotal build phase.
Collaborating with seasoned backend blockchain developers, and frontend experts, we are accelerating our Minimum Viable Product (MVP) to demonstrate real-world traceability from farm gate to processing and export.
Pre-Build Complete: API frameworks and smart contract outlines are finalised for immutable record-keeping and integrations for genetics data.
Anticipated Outcomes: We are targeting 30–50% admin cost reductions, 15–30% price uplifts for farmers, and new passive income via carbon credit facilitation under NZ ETS.
Ecosystem Traction: Ongoing collaborations with genetics providers, scourers, international trade experts, strategic advisors, and heritage organisations are amplifying our authentic storytelling mission. Every bale has a digital footprint that proves its origin, genetics, and sustainability.
Secure the Future of Ag-Tech
This phase builds on our $1B+ industry revival vision, creating scalable value for global stakeholders through subscription tiers ($50-500/month), transaction fees (1-2% on traceable sales and 0.5-1% on stablecoin settlements), data licensing, and white-label expansions to other fibres.
For forward-thinking investors aligned with ag-tech innovation, sustainability, and IP-protected growth, this represents an opportune moment to engage. We are seeking $500K seed funding for MVP completion, legal/IP safeguards, and marketing—offering equity, advisory roles, or partnerships in a high-impact initiative with projected break-even in 18 months and 5x ROI through equity/exit potential.